kbuild: do not quote string values in include/config/auto.conf

The previous commit fixed up all shell scripts to not include
include/config/auto.conf.

Now that include/config/auto.conf is only included by Makefiles,
we can change it into a more Make-friendly form.

Previously, Kconfig output string values enclosed with double-quotes
(both in the .config and include/config/auto.conf):

    CONFIG_X="foo bar"

Unlike shell, Make handles double-quotes (and single-quotes as well)
verbatim. We must rip them off when used.

There are some patterns:

  [1] $(patsubst "%",%,$(CONFIG_X))
  [2] $(CONFIG_X:"%"=%)
  [3] $(subst ",,$(CONFIG_X))
  [4] $(shell echo $(CONFIG_X))

These are not only ugly, but also fragile.

[1] and [2] do not work if the value contains spaces, like
   CONFIG_X=" foo bar "

[3] does not work correctly if the value contains double-quotes like
   CONFIG_X="foo\"bar"

[4] seems to work better, but has a cost of forking a process.

Anyway, quoted strings were always PITA for our Makefiles.

T...